insights | Blogs

We keep you up to date through some of the best thought pieces currently available: alternative perspectives and fresh slants on the challenges and opportunities of using data to get closer to customers and build accountability and trust.


The joy of mobile survey design

Written by Shirley Jeoffreys-Leach. Shirley is a researcher within the data team at the insight2impact (i2i) data facility. I designed a mobile survey today and really enjoyed it. You might be thinking: of course it is satisfying, it is easy. But that really isn’t the case. Mobile surveys, and in this case SMS mobile surveys, require a different approach, […]