FinScope South Africa 2012 – personalities of the underbanked

FinMark Trust appointed frog to conduct immersive research within a lower-income community in South Africa to better understand the challenges of deepening financial inclusion in South Africa. FinMark Trust engaged frog for a 2-week frogImmersive study to provide additional insights on consumer behavioral patterns, lifestyles and attitudes on financial services. This document describes frog’s approach, findings and recommendations.