This document is a summary of the demand-side research that was conducted in Lesotho as part of the Making Access to Financial Services Possible (MAP) study to complement the quantitative analysis of FinScope survey data. The MAP study is conducted in a number of countries. It aims to develop, pilot and codify a toolkit of financial approaches, methodologies and strategies in order to:
• Overcome barriers to financial inclusion
• Identify opportunities to increase financial inclusion
• Coordinate stakeholders (government, private sector and donors) in practical action
The qualitative research conducted in Lesotho aimed to understand how consumers function financially; more specifically, how they use their money, what their financial needs are and what barriers they face in terms of greater financial inclusion.
Qualitative research, in the form of 12 focus groups, 4 in-depth interviews and 6 in-home immersion interviews, was conducted in Lesotho at Maseru and Butha-Buthe from 17 October to 26 October 2013. The sample was structured to reflect the target market for financial inclusion in Lesotho.