This document is a summary of the qualitative demand-side research that was conducted in Swaziland as part of the Making Access to Financial Services Possible (MAP) study. It is complemented by a quantitative demand-side analysis based on the FinScope Swaziland 2011 results.
The MAP study is conducted in a number of countries. It aims to develop, pilot and codify a toolkit of financial approaches, methodologies and strategies in order to:
- Identify opportunities to increase financial inclusion;
- Overcome barriers to financial inclusion; and
- Coordinate stakeholders (government, private sector and donors) in practical action towards greater financial inclusion.
The qualitative research conducted in Swaziland aimed to understand how consumers function financially; more specifically, how they use their money, what their financial needs are and what barriers they face in terms of greater financial inclusion.
Qualitative research, in the form of 12 focus groups, 4 in-depth interviews and 6 in home immersion interviews, was conducted at Manzini and Mhlume from 28 October to 5 November 2013. The sample was structured to reflect the target market for financial inclusion in Swaziland.