Africa On The Cusp: 23% Of Sub-Saharan Africa’s Population Gets By On $2-$5 Per Day

Africa is severely under-lent. The continent needs more credit, and it needs better credit, according to new research published by Financial Sector Deepening Africa (FSD Africa). The report concludes that policymakers and donors ought to play a more active role in enabling credit markets to open up in a positive way, seizing a once-in-a-generation opportunity to leverage financial markets for upward mobility.


According to the report, a new class of consumers referred to as the “Cusp Group” is emerging in sub-Saharan Africa. This group accounts for 23% of sub-Saharan Africa’s population, covering a segment of active earners that straddle the formal and informal worlds and get by on $2-$5 per day. In South Africa there are some 16.1 million cuspers representing 31% of the consumers. For this group, healthy credit markets could expand opportunity and enable upward mobility, helping to build a true middle class. However, for this to happen, credit needs to expand in healthy ways.

The research reveals that, in South Africa, consumer lending to cuspers is extensive, aggressive and highly formalised. Cuspers borrow to display their wealth, while lenders compete to extend seemingly lucrative loans to cuspers whose jobs are uncertain and who have tight budgets. With bad loans mounting, lenders are forced to restructure and are stuck with over-extended balance sheets. Yet, many of the tools that make a credit market work are already in place: suppliers are incentivised to expand their outreach, cost effective income verification is available for the large formally employed sector, credit information sharing is highly sophisticated, and there is a specific regulator watching credit market conduct and monitoring consumer debt. Still, the market is failing to self-correct.

Given the major shifts taking place in African economies, credit markets play an important role in shaping the destiny of cuspers. Healthy credit markets can help improve the wellbeing of cusper families in the face of economic fluctuations. It is expected that the report findings will inform regulators, donors and lenders, enabling them to take note of shifting demographics and the key importance of the Cusp Group as a market, political force, and as the future middle class.

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