FinMark Trust maps out the financial services and other distribution infrastructure in several the Insight2Impact focus countries. At its core, this geospatial offering supports the centering of financial infrastructure around consumers, as well as using location intelligence to inform key decision areas such as KPI measurement, product design and implementation, strategic investments, risk management and consumer protection.
This is achieved by overlaying GIS information on themes such as:
- Infrastructure information – Road networks, financial infrastructure and other infrastructure
- Population and demographic information
- Risk related data – Meteorological, crime and other
- Economic activity
This approach is of benefit to different stakeholders:
- Regulatory authorities are able to understand the distribution infrastructure within their jurisdiction and – importantly – to identify populations that are either inadequately served or over-served.
- FSPs are able to identify locations for the distribution of their services. Once identified, providers also leverage this approach to conduct a viability analysis of these locations to ensure that the supporting infrastructure is in place. Finally, providers in the insurance and credit space draw on geographic risk information for both product development and pricing.
The use of GIS allows us to:
- Produce official country statistics on access points such as Bank Branches, ATMs, mobile money agents etc.
- Understand drivers of usage of financial access points
- Effectively enforce KYC rules relating to agent banking
- Better inform financial sector infrastructure development i.e. where best to place additional access points thereby increasing access
- Contribute to the Global Goals adopted by the UN cost effectively
- Critical analysis of the effects of central bank policies
- Identify unserved population
Consumers of this data offering currently have been various regulatory authorities in the telecommunications and financial services space, as well as the private sector entities that they regulate in Lesotho, Nigeria, Kenya, Tanzania, Uganda, India and Bangladesh.