FinScope remains the most comprehensive demand side instrument of its kind, and has to date been conducted in over 30 countries. This places FinMark Trust in a unique position to support countries in SADC, West Africa, Asia and beyond, to understand their demand-side financial inclusion landscape.

An assessment in 2015 of the FinScope product concluded that one of FinScope’s key strength is its intensive local stakeholder engagement process, which ensures local relevance and buy in. The survey’s positioning as the benchmark survey that explores financial inclusion, attitudes, behaviour and demographics comprehensively and rigorously means that it is widely accepted in countries where it is implemented, and its stability and trend-ability over time mean that that stakeholders are keen to use it to track their progress over time.

FinScope is not immune to the changes in the data ecosystem and as such needed to evolve. The new FinScope Consumer and MSME survey has been improved in the following ways:


Given that not all countries have the same information requirements, there is an opportunity to better customise the FinScope product to countries to mitigate cost and timeline concerns. Not all countries and financial service providers can afford to pay for a survey covering all survey modules and thus there is need for a product portfolio that can be customised to the priorities of each country. Collecting data that is fit for purpose and objective-specific will result in lower cost, better quality data and better decision making. Below is a diagram of some of the modules currently available.

New Measurement Frameworks

The world is changing rapidity and our measurement frameworks need to be relevant to the changes in consumer expectations and needs. To this end, the DFM team are continuously developing new measurement frameworks. Some of our newer frameworks are listed below:

  • Usage: Increasingly the focus today is on the quality and impact of access, and a broadening of the understanding of the term ‘financial inclusion’. This new module addresses various aspects of product usage and utility of the product to the consumer.
  • Needs: The needs-based approach to financial inclusion measurement follows a client-centric model recognising that consumers choose financial products and services based on their underlying needs. These needs can be grouped into four (4) main categories: meeting goals, resiliency, liquidity, and transfer of value. The needs are measured through a number of discrete use cases.
  • Livelihoods: The Livelihood approach aims to derive recommendations that allows a household to enhance its assets and capabilities by being resilient through economic shocks over time. The approach involves the identification of household livelihood and assets, nature and impact of economic shocks that creates vulnerability of households. Coupled with the understanding of financial needs of households, the livelihood approach looks to generate policy interventions that uses financial services and relevant institutional processes to address areas of financial vulnerability that households will face over a period of time.
  • Informal sector focus: The FinScope Consumer Survey is unique in aiming specifically to increase understanding of the informal financial product/service market.

Our data can be disaggregated by livelihoods, youth, women, rural, poor and informal segments.

UN Sustainable Development Goals (SDG’s)

Our data is now able to give insight into some of the SDG’s from a financial inclusion perspective.

FinScope Consumer & FinScope SMME provides data:

  • for official country Financial Inclusion statistics
  • that supports governments in the development and implementation of national financial policy frameworks and strategies
  • that helps support national governments by facilitating stakeholder driven financial inclusion programmes and supporting their implementation by conducting financial inclusion diagnostics,
  • developing country roadmaps and implementation activities
  • analysis that enables policy makers and financial service providers to better understand the financial needs and behaviours of the poor to enable the provision of suitable quality financial services
  • helps governments play a catalytic role to make financial markets accessible, sustainable and inclusive by promoting and supporting policy and institutional change in the financial sector and policy arena
  • that assist governments to monitor how they contribute to the Global Goals (SDG’s) adopted by the UN
  • that assists in holding the financial industry accountable for market development
  • that is disaggregated by province, sex, age etc. so as to address changing demographics
  • that helps connect FI to the real economy
  • to assist MSMEs to be more sustainable and create employment
  • that drives the development of the market for MSMEs